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The Brighter Marketing Bible Joanne Morley

The Brighter Marketing Bible

Joanne Morley

Published December 3rd 2008
ISBN : 9781905430475
Paperback
188 pages
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 About the Book 

This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaignsMoreThis remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door. This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company. From a 7 step direct mail system to how to use new technology such as blogging for marketing internet success, the book covers a range of marketing techniques. Some of the stuff inside: * attract ideal clients * develop a profitable niche * make your brand work * get known as the expert * top advertising tips * run successful seminars * use exhibitions effectively * make the internet work * marketing literature tips * search engine marketing * direct mail made easy * win business with blogs * database marketing * how to keep clients * measure what matters * tips for choosing an agency