Home » Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation by Patrick Barwise
Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation Patrick Barwise

Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation

Patrick Barwise

Published March 11th 2011
ISBN : 9780470976319
Hardcover
174 pages
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 About the Book 

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. BecauseMoreStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promiseBuild customer trust by reliably delivering that promiseContinuously improve the promise, while still reliably delivering itDrive the market by innovating beyond the familiarSupport all this with an open organization that promotes frank discussion based on clear facts and market feedback.Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a blue-sky, out-of-the-box breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.