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Marketing Of High Technology Products And Innovations Jakki Mohr

Marketing Of High Technology Products And Innovations

Jakki Mohr

Published June 30th 2004
ISBN : 9780131411685
Paperback
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 About the Book 

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisionsMoreFor upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as technology centric courses in Marketing Management, Business-to-Business Marketing and New Products.